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Asian Garden Restaurant

Identity
Print
A rebrand of an existing restaurant in Boston’s Chinatown, Asian Garden. The goal here was to attract new demographics of people (specifically younger people and tourists) and produce a contemporary, visually consistent take on Chinese dining. With a simple logomark inspired by Chinese garden pagodas, the visual language becomes more sophisticated and accessible while reflecting the culture of the restaurant itself.







About

Graphic Designer with a focus on identity systems, print and publication, as well as environmental and wayfinding design.

I hope to utilize the many psychological impacts of design—whether it be via a physical space, an identity, or a product. Conceptual, functional, and personal design research is the basis of my work on any given project.



Brooklyn, NY